our talented experts
General Sales Manager
Mike Sands discovered his passion for selling two decades ago with over 20 years of experience as a senior advertising consultant at Saskatoon Media Group and now Retail Sales Manager.
A proven sales leader in the industry, Mike has the reputation of creating positive customer experiences by achieving the needs and goals of his clients through the development and execution of strategic marketing plans.
Mike views his role as a full partner in his clients’ business development and is committed to their overall success.
Provincial Sales Manager
33 years in the broadcasting industry – truly one that comes with great passion and dedication. (It’s also the 30th year with Saskatoon Media Group.)
I’m responsible for leading a team of sales professionals as we work together to deliver revenue goals for Saskatoon Media Group. I place special focus on recruiting, motivating, training, and retaining the best team possible and building a positive culture in which our people can earn a great living while having fun. Dec 2019 we have ventured into a partnership with Vendasta to offer clients digital products, to supplinment effective radio campaigns.
Management duties include recruiting, coaching, mentoring as well as new business development & customer relations. Experienced in advertising, promotions, public relations, creative and management.
I have had the pleasure of working for 92.9 The Bull for 11 years now. It makes me happy that I have been a part of the growing success in partnering with Saskatoon businesses to become household names.
Her early years were spent in sales and marketing in the satellite industry with a move to radio sales then to digital advertising and marketing. This combination of skills led her to her place with SMG, one she often refers to as her ”ultimate career.” She loves to share her digital knowledge with the entire SMG sales team as well as her clients. Her interests outside of her family and career is her love for outdoor activities especially ones that include a little adventure!
Boyd Leedahl, Senior Advertising Consultant with The Saskatoon Media Group with 30 years experience in advertising and marketing.
I have had the pleasure of working at Saskatoon Media Group for over 25 years. In this time frame, I have worked with many businesses to develop successful radio campaigns. I am in business to grow your business.
Broadcasting is all I know. I have been in radio since college days and have loved every minute. I am here to offer my expertise and experience and look forward to a long and successful business relationship.
Weekends and evenings I hang out with my husband Jim, our kids, and grandkids. I especially enjoy sky diving, snorkeling, hiking, snowboarding, and go-cart racing. Living the dream every day, that’s me!
Looking forward to serving you.
Born and raised in Saskatoon, Kim has been in radio marketing for the better part of a decade and is ready to help her clients realize success using all the tools available at Saskatoon Media Group
I have been working with CJWW for over 12 years and truly do love helping businesses succeed and grow. I graduated from the U of S with a Commerce Degree majoring in Marketing.
Having experience on the other side of the table regarding marketing allows me to look at advertising from your perspective. Advertising has to make sense and positively influence your company’s image and bottom line.
When I am not working I am having fun with my two munchkins. I am married with a 10-year-old girl and an eight-year-old son. To say that life is busy and exciting is an understatement. In my spare time, I enjoy working out, fitness is extremely important to me. I also enjoy coaching my kids in sports and spending playtime with them.
I believe in having fun and working hard, this is something that I teach my kids and this is also how I approach working with clients as a sales representative with CJWW.
Danielle has been a part of Saskatoon Media Group since 2014. Her favorite part of marketing is uniting traditional and modern platforms and strategizing long term plans. Outside of SMG, alongside her husband she is a small business owner and busy mom of three sweetly chaotic children.
Darren is born and bred in Saskatchewan and has been a media marketing specialist for 32 years. Ready to help you increase your business.
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