A proven sales leader in the industry, Mike has the reputation of creating positive customer experiences by achieving the needs and goals of his clients through the development and execution of strategic marketing plans.

Mike views his role as a full partner in his clients’ business development and is committed to their overall success.

I’m responsible for leading a team of sales professionals as we work together to deliver revenue goals for Saskatoon Media Group. I place special focus on recruiting, motivating, training, and retaining the best team possible and building a positive culture in which our people can earn a great living while having fun. Dec 2019 we have ventured into a partnership with Vendasta to offer clients digital products, to supplinment effective radio campaigns.

Management duties include recruiting, coaching, mentoring as well as new business development & customer relations. Experienced in advertising, promotions, public relations, creative and management.

Her early years were spent in sales and marketing in the satellite industry with a move to radio sales then to digital advertising and marketing. This combination of skills led her to her place with SMG, one she often refers to as her ”ultimate career.” She loves to share her digital knowledge with the entire SMG sales team as well as her clients. Her interests outside of her family and career is her love for outdoor activities especially ones that include a little adventure!

Broadcasting is all I know. I have been in radio since college days and have loved every minute. I am here to offer my expertise and experience and look forward to a long and successful business relationship.

Weekends and evenings I hang out with my husband Jim, our kids, and grandkids. I especially enjoy sky diving, snorkeling, hiking, snowboarding, and go-cart racing. Living the dream every day, that’s me!

Looking forward to serving you.

Having experience on the other side of the table regarding marketing allows me to look at advertising from your perspective. Advertising has to make sense and positively influence your company’s image and bottom line.

When I am not working I am having fun with my two munchkins. I am married with a 10-year-old girl and an eight-year-old son. To say that life is busy and exciting is an understatement. In my spare time, I enjoy working out, fitness is extremely important to me. I also enjoy coaching my kids in sports and spending playtime with them.

I believe in having fun and working hard, this is something that I teach my kids and this is also how I approach working with clients as a sales representative with CJWW.

Alongside her work with Saskatoon Media Group she is also a small business owner. This has allowed her to relate to many of the challenges and successes other small businesses face and create thoughtful campaigns to support them.

Outside of work, Danielle and her family enjoy camping over summer and spend their winters participating and volunteering in Saskatchewan’s Broomball community.