SMG Radio Services

Saskatoon Media Group is proud to own and operate three Saskatchewan radio stations.  Our wide range of music stations offers a variety of content and playlists within a local environment attracting many different types of audiences. Being a predominantly live medium, not to mention its tremendous reach, people turn to our stations for up to date local news, information, and of course, entertainment!  Cut through the search clutter, and deliver your potential customers directly to your website or door.    

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Saskatoon Media Group RadioSMG Radio Services include: Broadcast Plans, Audio Brands, Jingles, Display Advertising, Podcast Sponsorships, Text Line Marketing


 The audio landscape is ever-evolving and AM/FM radio has been evolving and adapting in pace.  We offer a number of broadcast plans, customized to suit both strategy and budget.  Our creative solutions department is dedicated to providing outstanding copy and production.  While listeners love to tune in, they are also  drawn to our individual websites seeking more information, contesting & podcasting. Here lies additional advertising opportunity in display advertising, sponsored podcasts along with textline marketing.

Creative Solutions

Our In house creative department combined with Creative Ready™ campaigns and jingles. 

Broadcast Plans

We create options in plans that are based around your goals and budgets

Visual Solutions

Banners, Podcasts & Text Marketing all linked to your businesses website

Radio Stats & Facts

Through research and insight, Radio Connects™ provides the required proof and effectiveness that advertisers need.

Our Station Demographic Snapshots: CJWW, 98COOL, THE BULL

Making an impact in our community

All stations are then part of The RUH Radiothon and the Jim Pattison Children’s Hospital Foundation Radiothon.

Saskatoon Media Group is proud to support the many incredible charitable organizations in Saskatchewan.  Each year we supply over 1 million dollars of in-kind advertising to support all the incredible fundraising events that help people right here in Saskatchewan.  On top of the many Gala’s, walks, golf tournaments, and other countless events we support as an entire company each station has a cause unique to itself.

CJWW – The Saskatoon Secret Santa Foundation was founded by late great CJWW radio personality Denny Carr.  Denny’s dream was to ensure that every child would receive a toy on Christmas Day.  Today the Secret Santa Foundation supplies 800 families with toy and food hampers every Christmas.  CJWW supports this cause with on air radio promotion and events including U of S Huskie Blitz Day, Blades Night, Wieners & Beans Luncheon and more!

BULL – Every Christmas The BULL partners with The SPCA for the 12 Strays of Christmas.  For 12 days leading up to Christmas The SPCA will bring an adoptable animal into the studio.  We “interview” the animal and post a bio and pics on our social media channels in hopes of having them adopted.  For the past 3 years we have been successful going 12/12 with every animal being adopted before Christmas.

COOL – 98COOL is proud to partner with the YWCA for the many important events they do each year.  We support the Women of Distinction Awards, Shine a Light Run and the Shine a Light for the Holidays campaign.  You can often see the 98COOL morning show live on location from the YWCA helping out with fundraising events.

Saskatoon Media Group has also helped raised hundreds of thousands of dollars through our very successful RadioThons.  In 2019/2020 CJWW, The BULL and 98COOL were proud to be a part of The RUH Foundation RadioThon and The Jim Pattison Children’s Hospital Foundation RadioThon.

If you or your organization have a fundraising event coming up please reach out to us.  We would be happy to partner with you to help get the word out and make your event a success!

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