We are experts in
Writing and producing radio commercials is a lot like preparing a flavourful dish, the results are highly dependent on the ingredients and measurements used. Our team holds the secret recipe along with all of the ingredients required to write effective radio ads.
Creative Ad Solutions – It’s What we do best!
Our team of creative writers along with the advertising consultant works directly with the business owner to fully understand the strategy and goals they want to achieve, along with digging for their unique selling proposition.
The process starts with a clear understanding of your brand, your audience and the targeted goals you wish to achieve. Finding the right message(s) is a creative collaboration of going testing and analysis. Our ad consultants are trained in the process of obtaining this information, which is then passed onto the creative team. Often in the case of long term branding campaigns, we will ask to meet with the client in a group setting of creative writers, managers and the ad consultant themselves.
Campaigns vs Ads
Depending on what your end goal is will determine what type of campaign/creative is written. Long term campaigns call for a number of ads to be created that will be utilized over the term of the campaign. Whereas short term campaigns are perfect for sales or events that occur on a particular day or weekend, the creative used for a short-term campaign needs a sense of urgency, such as a selling message and end date.
We work closely with Creative Ready™ delivering full campaigns along with affordable jingles. As memorable as an attention-grabbing song, the right kind of jingle will get stuck in listener’s heads. We have a full library of campaigns available including your own unique jingle!
Have a listen to one of our most recent ads using a jingle that perfectly matches what our clients business is all about!
Generating New Ideas. Solving Problems
One commercial at a time